Hey {{first_name|there}},
Elina here.
Welcome to the first edition of AI Means Business.
You're receiving this email because at some point in our lives, we've crossed paths and talked about AI.
AI is changing quickly, so every week I'll send you the top 5 things that happened in AI and why you should care about it.
If you're not into AI, you can unsubscribe here.
Let's jump in:
Biggest news:
OpenAI opened ChatGPT Health to every US adult last Thursday. You can connect Apple Health and your medical records from supported hospital systems, and ChatGPT reads your labs, medications, and visit notes to answer questions and help you make sense of it.
Apparently there was a lawsuit filed the day before launch asking a court to block it, but OpenAI said eff this and launched it anyway. They say people were already asking 300 million health questions a week, and this is a more secure and dedicated way of doing it.
Why you should care:
Health is the most private data people have. The fact that millions are handing it to a chatbot voluntarily shows how much trust people have in AI.
So if people are trusting AI to analyze their lab results, you can sure bet they're trusting AI to recommend services, vendors, and products that fit their needs. Is your business showing up in AI search?
Most creative use of AI:
On Tuesday, Elon Musk posted that Grok will make a full movie of The Odyssey by the end of the year. Two days later, a creator named Amy Sun shipped a playable movie reenacting The Odyssey. Instead of taking months and a studio budget, it took her 2 days and about $250.
(A playable movie is basically like playing Sims in the 2000s, where you interact with characters and decide what they do next.)
The crazy part is that hers is built from more than 140 AI-generated scenes, and over 10,000 people played it in the first week. You can play it right now.
Why you should care:
Video is the best trust signal. And video production used to cost thousands of dollars and take months to produce.
If one person can make a complicated film in two days for $250, think about all the video you could make quickly and cheaply.
Ads, YouTube videos, product walkthroughs, etc.
Instead of paying thousands of $$ to get it produced, you can now have 10x more output at a fraction of the cost.
Cool thing my friend showed me:
Last week, I was hanging out with my friend (shoutout, Ella), and she told me about a skill called Grill Me.
You add it to ChatGPT or Claude once, then give it anything you want it to grill you on (your proposal, a website page, an ad).
It takes on the role of an expert buyer who has seen tons of deals go wrong. It points out what you missed and asks the hard questions from the buyer's side: "what's the source of this number," "how does this make sense," "this is too vague," "prove this," etc.
Why you should care:
Losing a customer is expensive. Before presenting an important document, website, etc. to your customer, grill yourself with the top objections your customer will be asking when looking at it.
Grab the grill-me skill file here.
Data I can't stop thinking about:
Last week, research from Brainlabs showed that 60% of consumer search journeys now involve AI.
Why you should care:
AI search is booming, and your customers are already using it to find businesses like yours.
If you're not showing up in those answers, they're choosing your competitor.
If you're curious how you're showing up in AI search, book your free AI Visibility Audit here.
AI prediction I'm making:
The next generation of trillion-dollar companies will not sell tools. They will sell the finished products/services and use AI agents to fulfill them.
Customers care about the outcome, and these companies will be able to scale far beyond the limits of human labor & capture high profit margins by using AI to perform work that used to require humans.
Talk Soon
Elina
P.S. If this was useful, forward it to a business owner or marketing guru who loves AI!